In the advertisement he “will lead and unite a global squadron of young and influential braves.”
BRAVE FACE: Alex Pettyfer is to front Diesel’s signature Only The Brave fragrance in a new campaign due out shortly.
The actor’s breakout silver screen role was in “Stormbreaker,” then he played starring parts in films such as “I Am Number Four,” “Endless Love,” “Magic Mike” and “The Strange Ones.” Next up, the 27-year-old will feature in and direct the movie “Back Roads.”
“The Only The Brave hero is a charismatic leader, who confidentially moves forward in life with strong determination and will,” said Guillaume de Lesquen, international general manager, designer brands fragrances, at L’Oréal, which holds the Diesel perfume license, in a statement.
In the scent’s campaign, “Pettyfer will lead and unite a global squadron of young and influential braves,” the statement said.
Pettyfer succeeds Liam Hemsworth in the role for Diesel.
In theaters on January 5, 2018 from Vertical Entertainment, and available exclusively on DIRECTV on December 7th.
I have added a few images of Alex from recent public appearances to the image gallery from 2017, hopefully he’ll do more in 2018!
Ashok Amritraj’s Hyde Park International has taken foreign sales on Alex Pettyfer’s directorial debut Back Roads, which stars the Magic Mike actor and Oscar and Golden Globe-nominated Juliette Lewis.
The dramatic thriller is based on Tawni O’Dell’s New York Times bestseller of the same name, which was also chosen as an Oprah’s Book Club selection in March 2000. Oscar-nominated Fatal Attraction filmmaker Adrian Lyne and O’Dell wrote the screenplay adaptation of the novel with Lyne serving as EP.
Back Roads follows twenty-something Harley Altymer (Pettyfer), who is stuck raising his three younger sisters after the fatal shooting of their abusive father and their mother’s imprisonment for his murder. His life takes a dangerous turn when he develops a relationship with Callie Mercer (Jennifer Morrison), the married mother of two who lives down the road. As their affair unfurls, family secrets and unspoken truths begin to surface and threaten to consume him, until Harley finds himself the lead suspect in a local murder. Filming recently wrapped in Baton Rouge, Louisiana. Back Roads also stars Nicola Peltz and Robert Patrick.
I’ve just added a couple recent photoshoots as well as stills and screen captures from Elvid + Nixon into the gallery. Be sure to check them out!